How DigiXpressions Achieved 551% Traffic Growth
Year
2022
To dominate the search engine results in the previous website’s segment by targeting high-impact, business-driven keywords. We aimed to boost visibility and rankings on Google by improving the website’s user experience, indexing, and crawling.
In 2022, DigiXpressions rebranded Fibe and executed a seamless domain migration with technical SEO to restore visibility and engagement.
Non-Brand Traffic
683%
Achieved an impressive increase in website traffic.
Organic Leads
310%
Elevated the organic leads of the website
Organic Session
319%
Boosted the organic traffic of the website
Initial drop: Significant decline in brand searches and traffic during the first three months post-rebranding.
Recovery: Post-rebranding efforts, including PR and SEO, successfully re-established the brand’s market presence.
Tech redesign: Addressed technical issues with a redesign, improving indexation and user experience.
SEO and technical optimization: Addressed SEO, tech issues, and user experience. Collaborated with the tech team to implement technical and SEO enhancements.
Content and user intent: Optimised content based on user intent and high-intent business keywords. Organized landing pages with targeted long-tail keywords in coordination with the content team.
Rebranding impact: After rebranding in September 2022, traffic dropped due to decreased brand searches. Post-rebranding efforts, including high PR and aggressive SEO strategies, were employed to regain market presence.
Technical issues and redesign: Faced indexation and crawling issues, leading to a redesign in October 2023 using Next.js. Ensured all technical aspects were addressed to enhance traffic and lead generation.
DigiXpressions' strategic initiatives in SEO and technical implementation during their rebranding and website migration have significantly increased traffic and lead generation, setting new standards in digital marketing success.