Renowned Hospital Group

How DigiXpressions Achieved 183% Traffic Growth and 35% Business Increase in just 6 Months

Year

2020

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Objective

To strengthen the hospital’s online presence & visibility, improve patient engagement, in a competitive digital landscape by optimizing user experience and search rankings. We aimed to increase traffic while addressing significant technical challenges and establish the hospital as a trusted healthcare provider through effective SEO strategies.

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Services

Website Redesign and Migration. In 2023, DigiXpressions played a crucial role in redesigning, developing, and migrating website.

Achievements

Traffic Growth

183%

Achieved an impressive increase in website traffic.

Business Increase

35%

Boosted business

Improved Impressions

55%

Enhanced Impressions

Doctor Category Pages

3097%

Increased rankings for doctor category pages

Doctor Profile Pages

20%

Elevated visibility for doctor profile pages

Domain Authority (DA)

38 to 41

Improved domain authority

Page Authority

37 to 50

Improved Page Authority

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Challenges

  • A need to boost online visibility and patient engagement in a highly competitive environment

  • Managing and updating six subdomains with extensive duplicate content, impacting search rankings.

  • Addressing poor server response times and page performance issues.

  • Optimising a large number of indexed pages under development, which included placeholder content.

  • Navigating a complex web of duplicate URLs and unwanted pages across multiple sitemaps.

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Execution and Actions

  • Website redesign and development: Redesigned the website with a focus on improved UI/UX, ensuring a seamless user experience across both the main and international sites.

  • Subdomain optimisation: Managed six subdomains including updating and optimising the content geographically while eliminating duplicate content issues.

  • Mapping and redirection: Successfully managed and redirected over 5,000 duplicate pages, enhancing the site structure for better indexing and search performance.

  • Lead optimisation: Implemented a sticky lead form and an ‘Appointment Button’ on blog and press release pages to optimise conversion rates.

  • Local SEO enhancements: Focused on optimising doctor profiles and hospital unit pages to improve local search visibility and patient engagement.

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Conclusion

DigiXpressions strategic approach to website redesign and migration has led to significant traffic growth and business improvement for the healthcare provider. Through targeted SEO efforts and a focus on user experience, we have established a strong online presence, setting a new standard for digital engagement in the healthcare sector.